WEBDESK: Elon Musk’s artificial intelligence company, xAI, has officially acquired the social media platform X (formerly Twitter) in an all-stock deal worth $33 billion. This move aims to integrate advanced AI technology into X, transforming the platform’s user experience.
Elon Musk, who also leads Tesla and SpaceX, highlighted the benefits of merging xAI’s AI models with X’s vast user base. He stated that combining their data, computing resources, and talent would lead to groundbreaking improvements in social media engagement.
One of the key changes expected from this acquisition is the enhancement of xAI’s chatbot, Grok. By using real-time data from X, Grok’s AI capabilities could significantly improve, providing users with more interactive and personalized content. This move aligns with Elon Musk’s long-term vision of integrating artificial intelligence into daily online interactions.
The acquisition has also gained support from major investors, including Saudi Prince Alwaleed bin Talal, whose company, Kingdom Holding, has stakes in both X and xAI. He believes the deal will increase the value of their investments, estimating a rise to around $4 to $5 billion.
Musk’s push into AI has been a central focus of his recent business moves. Earlier this year, he led an effort to buy OpenAI for nearly $100 billion, escalating his rivalry with OpenAI CEO Sam Altman. Now, the X-xAI merger is expected to accelerate AI adoption, allowing xAI to rapidly deploy new AI tools across X’s platform.
With X now under xAI’s umbrella, industry watchers are keen to see how Musk’s AI ambitions reshape the social media landscape—and whether X’s resurgence will continue in the coming months.
This latest move further solidifies Elon Musk’s influence in both AI and digital communication, pushing the boundaries of what technology can achieve in the social media space.
Read more: Elon Musk’s xAI launches Grok-3: new challenger to ChatGPT, Gemini
