WEBDESK: Meta, the company behind Instagram, is testing new artificial intelligence (AI) tools in the US to identify instagram underage accounts pretending to be adults. The system aims to place these users into restricted ‘Teen Accounts’ to improve safety and privacy on the platform.
The move focuses on stopping Instagram underage accounts misuse. Teen Accounts, introduced in 2024, limit messages from strangers, reduce exposure to sensitive content, and default profiles to private.
Now, Meta is going a step further. The new AI will look at behavior patterns, like who users chat with, what kind of posts they like, and even messages that suggest someone is younger than they claim. For example, a message saying ‘Happy 14th Birthday!’ could trigger the AI to review that account.
If flagged, the AI will automatically switch the account to Teen Account settings. Users won’t be asked first, but they can request a review and prove their age with an ID, a video selfie, or by asking friends to confirm it.
The aim is to stop kids from lying about their age to avoid teen protections. Meta says this is part of a wider push to stop Instagram underage accounts activity and keep young people safe. The company has already enrolled more than 54 million users into teen settings, and 97% of them chose to keep the protections.
Parents are also part of the plan. They’ll start getting alerts encouraging them to talk to their children about using real ages online. Meta worked with child psychologists to provide tips and support for these conversations.
This update comes as governments in the U.S. and Europe increase pressure on platforms to protect minors. While Meta says its AI might not be perfect, the company believes it’s a big step forward in handling Instagram underage account issues.
Despite the stricter rules, brands are unlikely to leave Instagram. Experts say the platform’s large audience and strong ad tools still make it valuable. However, marketers may need to adjust how they reach younger audience, shifting more toward creators, private groups, and direct messaging.
Read more: Instagram introduces ‘Blend’ feature to share reels feed with friends
