WEBDESK: Punjab government officially hired Iffat Omar who is both an actress and television host to serve as cultural adviser under Information Minister Azma Bukhari. The government uses this action as a part of their bigger effort to revive and celebrate Punjab’s cultural heritage.
For decades Iffat Omar has served Pakistan’s entertainment industry and she now accepts the vital position of restoring Punjab people’s connection to their artistic beginnings. As the future head of the Punjab Arts Council she will set up her office inside the Alhamra Cultural Complex which functions as a primary center for cultural and artistic activities in the province of Lahore.
With her deep experience in media, arts, and public engagement, Iffat Omar is expected to bring fresh energy to Punjab’s cultural scene. Officials believe she will play a vital role in bridging the gap between traditional culture and modern platforms, helping more people especially the youth, connect with Punjab’s rich history of music, art, and literature.
Government sources indicate that her responsibilities will involve event planning alongside supporting local artists and advising cultural policies for ensuring wide distribution of Punjab’s various traditions.
As Cultural Adviser, Iffat Omar aims to highlight the stories, crafts, and performances that define Punjab’s identity. Her vision includes giving a platform to regional talent and using modern tools like social media to promote cultural content.
Iffat Omar unites traditional values with modern approaches to guide Punjab toward the emergence of cultural renewal. The provincial administration shows its dedication toward honouring cultural heritage by choosing Iffat Omar as head.
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