WEBDESK: Prime Minister Shehbaz Sharif on Tuesday appointed Qatari royal Sheikha Asma Al Thani as the Brand Ambassador for Pakistan’s mountain tourism after she recently summited Nanga Parbat, also known as the ‘Killer Mountain’.
Following her triumphant ascent of the perilous Nanga Parbat, the world’s ninth-highest mountain located in the Gilgit-Baltistan region, the premier extended his congratulations to the Qatari royal via the social media platform X and lauded her achievement as a symbol of inspiration and resilience.
“I am pleased to appoint Her Highness Sheikha Asma Al Thani as the Brand Ambassador for Pakistan’s Mountains and Tourism,” the prime minister wrote on X.
🇵🇰 Majestic mountain ⛰️ calling!
— Shehbaz Sharif (@CMShehbaz) July 8, 2025
I am pleased to appoint Her Highness Sheikha Asma Al Thani as the Brand Ambassador for Pakistan’s Mountains and Tourism.
My heartfelt felicitations to Her Highness on her recent feat of scaling Nanga Parbat. It is truly inspiring!
Her…
“My heartfelt felicitations to Her Highness on her recent feat of scaling Nanga Parbat. It is truly inspiring! Her achievement sends a powerful message of courage and determination, and stands as a testament to the enduring friendship between Pakistan and Qatar.”
The Nanga Parbat got the status of the killer mountain because of the harsh nature of the terrain and challenging weather. It is rated as one of the most dangerous mountains to climbers in the world.
The successful ascent of this formidable mountain by Sheikha Asma is a great milestone in her career.
Having finely reached the top of the mountain shortly after successful completion of her hike through Mountains Omani to the deadliest mountain in the world, in a heartfelt note on her Instagram she has posted her personal thoughts on her tough climb to the top of the mountain.
“Alhamdulillah, Nanga Parbat. My ninth 8000er and one of the toughest climbs I’ve faced. This mountain tested me in ways I didn’t expect, from black ice beneath my feet to rockfall every few seconds. A constant reminder of how fragile life truly is,” she wrote.
“But even in that danger, there was growth. There was surrender and there was strength I didn’t know I still had. I climb not just to reach summits but to return to what matters, to strip away the noise and reconnect with myself. This mountain will stay with me forever.”
Pakistan’s mountain tourism
Pakistan’s mountain tourism is a growing industry that attracts adventure lovers and nature fans from around the world.
The country is home to some of the most famous mountain ranges, like the Himalayas, Karakoram, and Hindu Kush.
These high peaks and beautiful views make Pakistan a perfect place for trekking, climbing, and other mountain activities.
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