Labubu is a collectible plush toy that has captured the hearts of fans worldwide. With its mischievous grin, distinct personality, and unique design, Labubu has quickly gained popularity across different age groups. What began as a simple character has now evolved into a global cultural phenomenon, influencing fashion, social media trends, and even serving as a symbol of personal expression for many fans around the world.
What Is Labubu?
Labubu is a character created by Hong Kong-born artist Kasing Lung. Inspired by Nordic folklore, Labubu is part of a series titled “The Monsters.” The character made its debut in 2015 and was later introduced to the public by Pop Mart, a Chinese toy company, in 2019.
Labubu is known for its wide grin, pointed teeth, and large ears. Despite its somewhat intimidating appearance, Labubu is portrayed as a kind-hearted creature who often finds itself in mischievous situations.
The Rise to Fame
Labubu’s popularity skyrocketed in 2024 when BLACKPINK’s Lisa was seen carrying a Labubu plush as a bag charm. This endorsement by a global K-pop star sparked a trend that quickly spread across social media platforms like TikTok and Instagram.
Celebrities such as Rihanna, Dua Lipa, and Kim Kardashian have also been spotted with Labubu toys, further cementing its status as a must-have fashion accessory.
Collecting Labubu
Labubu toys are sold in “blind boxes,” meaning buyers don’t know which version they’re getting until they open the package. This element of surprise has made collecting Labubu figures exciting for fans.
Over 300 different versions of Labubu have been released, each with unique designs and themes. Some of the notable series include:
- Exciting Macaron: Released in 2023, featuring pastel-colored figures inspired by macarons.
- Have a Seat: Launched in 2024, this series showcases Labubu in various seated poses.
- Big Into Energy: The latest series, introduced in 2025, focuses on various emotions, including love, hope, and luck.
Limited-edition figures and secret versions add to the allure, with some rare pieces fetching high prices on resale markets.
Labubu in Fashion
What started as a toy has quickly evolved into a fashion statement. Labubu plush toys have transcended their original purpose, becoming a sought-after accessory in the fashion world. These adorable, quirky figures are often seen as keychains, bag charms, or even clothing embellishments, adding a playful touch to everyday outfits. Their distinctive design and charming appeal have made them a favorite among fashion enthusiasts and influencers alike, who embrace their fun and unique aesthetic.
Labubu’s Growing Influence in Fashion
Labubu’s rise in the fashion scene reflects the growing trend of incorporating collectibles into personal style. Fashion-forward individuals have adopted Labubu as a must-have accessory, often styling their bags, jackets, and shoes with these plush figures to create a fun and whimsical look. The character’s edginess and charm strike a balance, making it popular across different fashion subcultures, from streetwear to high fashion.
Labubu at Special Occasions
In 2025, Labubu’s role in fashion took an unexpected turn when David’s Bridal introduced miniature wedding attire designed specifically for Labubu dolls. This collaboration enabled fans to dress their plush companions for special occasions, such as weddings or other celebrations. The move further solidified Labubu’s place in the world of fashion, as it became a symbol of joy and creativity, giving people a new way to incorporate the character into their celebrations. Whether it’s a casual accessory or a fashion statement for a special event, Labubu is now a beloved figure in both fashion and pop culture.
The Cultural Impact
Labubu’s rise reflects a broader trend in which toys transcend their traditional roles and become cultural symbols. The character’s blend of cuteness and edginess resonates with a diverse audience, ranging from children to adults.
The phenomenon has sparked discussions about consumer culture, with some critics questioning the environmental impact of mass-produced toys.
Where to Find Labubu
Labubu toys can be purchased through various online platforms, including Pop Mart’s official website. It’s important to buy from reputable sources to ensure authenticity, as counterfeit versions have been reported.
Final Thoughts
Labubu is more than just a plush toy. It’s a testament to how art, culture, and consumer trends can intersect. Whether you’re a collector, a fashion enthusiast, or someone who appreciates unique design, Labubu offers a glimpse into the evolving world of designer toys and pop culture.
For those interested in starting or expanding their collection, exploring the various Labubu series and staying updated on new releases can be an exciting journey.
